We partnered with Alert Penn to help Public Health England spark a conversation with Gen Z about mental health. The campaign highlights how small actions talking, spending quality time, and staying active can make a big difference. Centred around one central protagonist and his four friends, the film takes audiences on an energetic and dynamic journey through the highs and lows of his life. Through authentic storytelling and a full-circle narrative, the campaign delivers a relatable and impactful message on the power of connection and self-care.
We partnered with Alert Penn to help Public Health England spark a conversation with Gen Z about mental health. The campaign highlights how small actions talking, spending quality time, and staying active can make a big difference. Centred around one central protagonist and his four friends, the film takes audiences on an energetic and dynamic journey through the highs and lows of his life. Through authentic storytelling and a full-circle narrative, the campaign delivers a relatable and impactful message on the power of connection and self-care.
We partnered with Alert Penn to help Public Health England spark a conversation with Gen Z about mental health. The campaign highlights how small actions talking, spending quality time, and staying active can make a big difference. Centred around one central protagonist and his four friends, the film takes audiences on an energetic and dynamic journey through the highs and lows of his life. Through authentic storytelling and a full-circle narrative, the campaign delivers a relatable and impactful message on the power of connection and self-care.